ITALIAN WINE UNPLUGGED 2.0
Italian Wine Unplugged Grape by Grape was designed as a comprehensive yet concise introduction to Italian wine and its native grapes. This new edition goes deeper into the fascinating aspects surrounding the history, geology and science that are the foundation of modern Italian wine culture.
The addition of substantial new material drawn from Professore Attilio Scienza’s extensive groundbreaking research into the origins of Italian grapes and their DNA gives readers of Italian Wine Unplugged 2.0 the opportunity to combine the study of Italian grapes with access to never before published material written by one of the leading authorities in the academic study of Italian wine. This book is a must read for students of Italian wine and wine lovers in general, providing up to date, useful and accessible content about a multi-layered and challenging subject. Included for the first time in this edition are benchmark producers for each grape, making it easier for wine enthusiasts to source and taste reliable, quality examples of Italian wines currently available on the international market.
Vine and Prejudice
Is science prejudiced? What is fake science and how has it affected the world of wine? How can a deeper understanding of science help wine producers to confront the major challenges currently facing the planet?
These are just some of the questions that are explored in this book. From the leading light in grape vine science comes this thoughtful and sometimes provocative history of the vine. Discover how grapes came to be, how they have evolved over time, and how they travelled across the globe, creating the wine varieties we know and love today.
With his unique take on the back story of the vine, Professor Attilio Scienza explains how our planet shifted and changed over time and how vines morphed and travelled during the earth’s long geological development. This book charts the journey from the earliest grape farmers to the scientists who figured out how to identify, classify and cross-breed vines, all the way to recent advances in DNA profiling.
Exploring the often-controversial history, fake news and ethical debates that have accompanied the science, Scienza takes a look at grape biology through a sociological lens. Scienza also implores us to think about the future, particularly the implications of genetic engineering and biotechnology. He reflects on the morals of human interference in the natural world and asks what’s next in the search for the perfect grape?
How To Get U.S. Market-Ready: Wine and Spirits
In order to successfully break into and grow in America, the critical first step for wine producers is to get educated on how the market works. And then develop a customized plan, so they can make sure they are doing not just the right things, but doing the right thing in the right order. The goal of this book is to help readers get U.S. market-ready, avoiding the mistakes others have made before them.
The book is written as a “how-to” guide, rather than a reference text book. It is populated with tools, techniques, examples, case histories and strategies for readers to use to get stuff done. And a very useful glossary to help users understand the industry jargon. There are several subjects covered in the book where the content can best be utilized as an excel spreadsheet. We have included visual representations of some of those tools—e.g. price structures, market selection planner, project flow chart—in the book. Keep in mind however, that they are just tools. Every brand will have its unique DNA and the tools will work best when the insights, experience, and practicality are factored into the planning. We hope you find the book useful. We would like to hear about your success also. Book website: https://getusmarketready.com/.
Jumbo Shrimp Guide to Italian Wine
Sometimes it’s nice to learn about the wine you are sipping with ease and pleasure. However, talking about Italian wine is not always easy and broaching the grape varieties, the wines and the history can be daunting, especially if you are looking for a quick fix that can explain the complexities of this world.
The Jumbo Shrimp Guide to Italian Wine was created thanks to the contribution of several Italian wine professionals – not born in Italy, save one – who chose to undertake this guide because of their desire to translate the intricacies of Italian wine into manageable material. The authors wanted to create a book that was readily available to all those interested in understanding Italian wine in detail, but that might be intimidated by the subject.
The book offers all the tools to easily remember the key elements: how to read and understand the labels, the geographical information underlying each wine, the various types of grapes, and the most significant wines that could act as representatives of what is likely the most varied and qualitative wine production model in the world.
Jumbo Shrimp Guide to International Grape Varieties
The Jumbo Shrimp Guide to International Grape Varieties in Italy was created thanks to the collaboration between three writers that realized that in the current trend towards more and more obscure varieties, and the hunt for the lesser knows wines, many great grapes, denominations and wines are overlooked in new literature about Italian wine. It’s true that Italy has more than 500 nationally registered native grapes, but it’s also true that in many regions of Italy some of the best wines are made using international varieties.
The team wanted to explore this topic, looking into not only the wines created from these grapes, but their history in the country, their rise to popularity, and how they’re doing. It of course also begins with a discussion about what makes a grape international in the first place! In addition the team felt it was important to include pages dedicated to how the wines made from international grapes varieties in Italy are distinguishable from those produced elsewhere. As a result this book is designed to be enjoyed by the casual consumer, as well as a useful tool for wine students and more experienced tasters.
Wine Democracy is a concept that means different things to different people.
At its heart is the simple principle that the world of wine should be accessible to all, regardless of income, status, background or ethnicity. This thought-provoking book draws upon a series of in-depth conversations, each approaching the subject from a refreshingly different perspective, while unravelling some of the thorniest questions now facing the industry, from the role of technology and the inaccessibility of “winespeak” to the impact of discrimination and misogyny in the sector.
Wine Democracy is packed full of real-world experiences from those who live and breathe wine, as well as those who have come from communities and backgrounds previously excluded from the world of wine – what barriers do they face and, more importantly, how do they overcome them? Following recent scandals that have rocked the industry, Wine Democracy puts the sector under the spotlight and offers some very practical recommendations – a wish list of takeaways – to drive the change needed to make the world of wine a more equitable and accessible space for all, a true Wine Democracy.